When progress feels invisible, motivation disappears.
Therapists already track milestones and improvement data, but Members needed a personal way to stay engaged between sessions — something that helped them see growth they owned.
Client
NOCD (mental-health tech platform)
Role
Lead Product Designer
Team
Product, Clinical Ops, Engineering
Scope
Feature UX/UI, visual tone, interaction design
Managed by therapists, clinical milestones were useful for treatment but not self-motivation.
The Problem
There was no private space for members to set their own goals, reflect, or track incremental wins. The hypothesis: if members felt more personally involved in their progress, they’d be more likely to stick with treatment.
So we set out to design a small, self-directed feature that built confidence without therapist oversight.
The solution: help members recognize recovery in everyday ways, not just in data.
Lightweight by design, meaningful by intent.
This was less about metrics and more about meaning. We wanted the experience to feel lightweight, encouraging, and private — closer to a notes app than a clinical form.
Created a separate “Member Goals” space distinct from therapist-assigned milestones.
Designed simple goal cards members could add, edit, and check off at their own pace.
Soft, affirming visual tone using muted gradients and rounded cards — no harsh gamification.
Progress cues without pressure — gentle animations instead of progress bars or percentages
From performance to progress that feels personal.
We renamed My Progress to My Growth, reframed the page around development instead of evaluation, and rewrote system copy to speak like a person instead of a report. Language became the design, shifting the interface’s entire emotional balance.
Centering emotive feedback.
The new Moments that matter feature surfaces the human side of therapy—gratitude, breakthroughs, and stories that data can’t show. Positive reviews and Member milestones automatically appear here, creating a living archive of impact. If metrics track progress, Moments that matter captures purpose.
A small redesign that changed how the work felt.
The Response
The founder praised it as a thoughtful reflection of company values. Therapists shared excitement in team meetings, calling it “the first feature that really feels made for us.” Slack threads filled with appreciation from clinicians and leadership alike.
Not surveys or metrics — just genuine, human reactions. Exactly what My Growth was meant to inspire.
