ServicesBrand identity • Logo design • Creative Direction • Digital Media • Environments • Print & Packaging • Illustration • UX/UI Design
Our studio is built on a simple belief: thoughtful design can change the world, one honest and human story at a time.
I’m Becky King, a designer and artist based just north of Boston and the founder of Good Little Design Co. During my twenty years in the creative industry, I’ve worked with clients of every shape and size. I started in agency and startup environments, then decided to create something more personal—work that feels grounded, a little playful, and made with care.
At Good Little Design, we bridge the space between brand and digital, creating thoughtful identities, websites, and user experiences that feel cohesive and human. Our work lives where clarity meets emotion: strategy meets story, pixels meet personality.
The studio runs on collaboration. We have a strong network of trusted creatives, writers, developers, and other good humans who join in when a project calls for it. Partnerships here tend to feel more like friendships—built on curiosity, trust, and a shared goal of helping good companies find their voice and bring it to life.
I’m a girl mom, recovering high-school oddball, nostalgia devotee, and someone who believes that good humor and good design share the same root: empathy. Through Good Little Design, I partner with mission-driven teams and creative misfits to build brands that are clear, intentional, and full of heart.
“Working with Becky felt like I found a fellow artist and friend. Her uncanny ability to translate my story and hop-scotch brain into design form and function was much less work and way more play.”
- Yan Palmer, Artist & Co-founder of The Now, Now School
“Becky's design work literally gave life to our new human rights organization. With her vision and support, our organization launched with a comprehensive brand and identity, and it's been transformative.”
- Anna Siedzik, President of HWHRC
“Becky is one of the most naturally gifted designers I've ever worked with. She’s intuitive, thoughtful, and she's got that rare ‘brighten up the room’ thing going on.”
- Andrew Schwint, UX Lead at Liberty Mutual Insurance
“Becky is the both/and we're always looking for in life and design. Plus, she is easy to communicate with, quick to respond, and pretty much a gosh darn breeze to work with.”
- Rachel Weaver, Co-founder of The Now, Now School
