I’m Becky King, a Visual Designer specializing in brand systems and product UI.
Here’s a look at the kind of work and philosophy I’d bring to CertifID.
Why this role feels like a fit:
Built and defined the brand design function at NOCD — a health-tech startup focused on accessible mental health care.
Led a full-scale visual overhaul, creating a calm, trustworthy system that unified product, marketing, and internal teams.
Experienced working cross-functionally with leadership, marketing, and product teams to evolve visual identity across all channels.
Passionate about mission-driven design and creating scalable brand systems that communicate clarity, consistency, and care.
Featured Case Study: NOCD Brand System Redesign
A full rebrand and design-system overhaul for a rapidly growing virtual-therapy platform.
Focus
Trust, accessibility, scalability, and brand consistency across all touchpoints.
Outcome
Unified design language across marketing, web, product, and clinical communications — elevating both credibility and emotional connection with members and providers.
Additional Clients & Projects
A full rebrand and design-system overhaul for a rapidly growing virtual-therapy platform.
Now Now
Developed brand identity, podcast design, and social media language for a women-led support network launched during the pandemic to combat isolation and build community through shared experience and conversation.
Hamilton-Wenham Human Rights Coalition
Co-founded and led brand identity for this grassroots human-rights organization. Built a complete visual system—logo, typography, color, and digital collateral—to support community advocacy and civic engagement. The work helped the coalition present a unified, accessible voice across events, web, and social platforms.
Alongside my brand and product work, I maintain an active illustration practice that shapes how I approach storytelling, tone, and visual expression:
beckykingdrawsthings.com
Illustration samples, exploring storytelling through humor and emotion.goodlittledesign.shop
My shop featuring illustrated goods and design-led products.
“Working with Becky felt like I found a fellow artist and friend. Her uncanny ability to translate my story and hop-scotch brain into design form and function was much less work and way more play.”
★★★★★
- Yan Palmer, Artist & Co-founder of The Now, Now School
“Becky's design work literally gave life to our new human rights organization. With her vision and support, our organization launched with a comprehensive brand and identity, and it's been transformative.”
★★★★★
- Anna Siedzik, President of HWHRC
“Becky is one of the most naturally gifted designers I've ever worked with. She’s intuitive, thoughtful, and she's got that rare ‘brighten up the room’ thing going on.”
★★★★★
- Andrew Schwint, UX Lead at Liberty Mutual Insurance
“Becky is the both/and we're always looking for in life and design. Plus, she is easy to communicate with, quick to respond, and pretty much a gosh darn breeze to work with.”
★★★★★
- Rachel Weaver, Co-founder of The Now, Now School
Organizations I’ve rubbed elbows with
Thanks, you’re the best.
Thanks for taking the time to explore my work. I’m inspired by CertifID’s mission to bring trust and security to life’s most important transactions. I’d love to bring my experience building empathetic, durable brand systems to your team.
You can reach me anytime at becky@goodlittledesign.com or browse more at goodlittledesign.com.