Hamilton-Wenham Human Rights Coalition

THE CHALLENGE

The Hamilton Wenham Human Rights Coalition (HWHRC) is a local organization that empowers everyday activists in their community through education, conversation, and activism. Their goal is to build a more equitable township through action and connection with like-minded neighbors. HWHRC asked Good Little Design to help out with their brand identity at their inception. With a passionate member base made up of individuals living in a small community north of Boston, they hope to challenge the historically illiberal ways of their local government and usher in a new era of inclusivity and equality. HWHRC’s brand identity needed to feel vibrant, powerful, and unconventional.

SCOPE

  • Logo system

  • Typography

  • Color story

  • Brand guidelines

  • Collateral

  • Website

  • Social media graphics

CONTRIBUTORS

Drone footage provided by Jay Burnham.

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MARK

A mark born from dialogue, equality, and shared identity.

Designed for a local human rights organization, the identity balances clarity with strength — a symbol of visibility, belonging, and collective voice. The full system includes alternate marks and adaptable layouts to ensure consistency across digital, print, and community applications.

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COLOR

HWHRC is a passionate, grassroots coalition pushing for equity within their local community.

The vivid palette reflects that energy — a spectrum representing the many dimensions of human rights they champion. The final identity captures their spirit: bold, vibrant, and unapologetically brave.

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“Together with our neighbors we challenge systemic injustice, demand equality, and celebrate diversity. ”

HWHRC VISION STATEMENT
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THE OUTCOME

The new identity helped HWHRC stand out within a traditionally conservative community, giving their message clarity and confidence.

Their first major event, the 2020 Solidarity March.\drew more than 500 participants and established a strong foundation for the organization’s ongoing work.

 
 
DIGITAL MEDIA

Brand integrity needed to be maintained throughout digital platforms.

Leveraging social media was paramount to the HWHRC’s communication plan. We were able to successfully translate their brand identity to their web and digital presence.

 
 

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