Badass Moms
THE CHALLENGE
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BRAND ALIGNMENT
But first, a logo nip and tuck.
While the original Now, Now School logo was working well, it was in need of a clean-up in order to play nicely with the expansion of the brand. With a fresh new color palette and a re-kern, the mark was able to better compliment the podcast logo. An alternate mark was also created; an infinity symbol made by combining the two “N’s.” This mark is reflective of the paradoxical life balance that Now, Now School teaches its students to ponder.
APPROACH
A dictionary of obscure sorrows, joyful colors, and questions.
During our discovery session the co-founders of Now, Now school described their brand as off-center, off-beat, restorative, artful, and beautiful. The podcast art would draw influence from vintage record album covers and would reflect a modernized 1960’s/1970’s vibe. The Now, Now member base is primarily millennial women who would characterize themselves as “bohemian misfits,” and the brand needed to appeal to this audience. The logo would also need to translate to a full identity system that could be used across collateral, merchandise, and digital media.
“Together, nothing will stop us from making fun & joy available to all moms. This is a revolution. ”
BADASS MOMS VISION STATEMENT
