When progress feels invisible, motivation disappears.
Therapists already track milestones and improvement data, but Members needed a personal way to stay engaged between sessions — something that helped them see growth they owned.
Managed by therapists, clinical milestones were useful for treatment but not self-motivation.
The Problem
There was no private space for members to set their own goals, reflect, or track incremental wins. The hypothesis: if members felt more personally involved in their progress, they’d be more likely to stick with treatment.
So we set out to design a small, self-directed feature that built confidence without therapist oversight.
The new homepage became the jumping-off point for the evolution of the NOCD visual narrative.
NOCD tasked me with exploring a fresh brand language through a new homepage design. By conducting an A/B test, the design team was able to experiment with a new aesthetic without committing to a full brand overhaul. The UX strategy was driven by data insights gathered from the existing homepage. The redesign introduced refined copy, soft gradients, a more cohesive set of UI elements, and photo-forward content—all working together to elevate the visual design and create an experience that invites a sense of calm.
YouTube • Podcast • Social Media
YouTube • Podcast • Social Media
Soft glowing graphics for the win.
After the new homepage successfully passed user testing, the design team received the green light to implement the new brand practices. A comprehensive Brand Foundations document was created, and gradually, the refreshed visual language began to permeate every aspect of the NOCD experience.
Members are not the only users impacted by design decisions.
NOCD’s therapists are the organization’s most treasured assets, playing a crucial role in its success. Balancing the demands of a tech startup with the needs of a mental health service can create challenging gaps, but NOCD remains committed to prioritizing its therapists. By continually reminding them that they are valued employees, NOCD acknowledges the hard work and dedication it takes to help others.
I was tasked with redefining the language around the role of the NOCD therapist, emphasizing their position as the true heroes of the company. Through the redesign of forms and enhancements to the portal tools, we streamlined the workflow, making it easier for our therapists to focus on what they do best—changing lives.
