Getting to know your brand.
Hello and welcome! We’re about to embark on a branding adventure.
Creating an identity for your business is a unique challenge. Let’s start with a little lesson on branding.
A company is your legal entity, and the services or products it offers. A brand is how people perceive your company. How they feel about it. This is affected by how you present your company (visual identity and messaging), the products and services you offer, the experience others have with you, and more. It’s important to think about what you want your company’s brand personality to be because it will directly affect the type of audience you attract. Let’s do a fun exercise that will help you think about your company’s brand personality.
The following questions will help define your brand perception. So sit down, grab a snack, and spill it! I know you have a dream for your business, and I want to hear all about it. By the time you’re through, me and your biz will be BFFs.